This week, the business social network launched a new product: Sponsored Updates. But did you know that LinkedIn also has an excellent set of advertising options? In this article, I’ll tell you about Sponsored Updates and other advertising options on LinkedIn.
Sponsored Updates allow companies to promote business content, such as videos, presentations and product news, via the latvia phone number list newsfeed of LinkedIn members. This allows companies to increase the reach of their company page and connect with new target groups. LinkedIn Sponsored Updates also allow you to reach professionals who are not yet following your company page.
Sponsored updates will appear in the newsfeeds on the LinkedIn homepage of members and will be clearly marked as ‘sponsored’. LinkedIn members can respond to the content using the ‘like’, ‘share’ and ‘comment’ options and can also choose to follow the company in question. There is a ‘follow’ button integrated into the advertisement. The company updates appear on desktop, tablets and mobile phones.
sponsored post
Purchasing via LinkedIn Ads
Sponsored Updates can be purchased via LinkedIn Ads (the self-service advertising platform of LinkedIn). This means that you can purchase a media campaign on LinkedIn for small budgets. Via LinkedIn Ads you can create text and video advertisements, and (soon) Sponsored Updates yourself without the assistance of a china numbers LinkedIn employee. You can continuously monitor the effectiveness of your updates through analytics and adjust them in real time where necessary.
Sponsored updates
The segmentation options are extensive. You can segment by profile characteristics, but also by group participation develop an ambassador program , for example. If you want to reach marketing and communication professionals, then definitely include the Frankwatching group on LinkedIn in your targeting.