A model like Spotify is a new face to the market and can only be successful if it is bas on new connections. Even if you give Berlusconi a facelift every week, his behavior will not change. If you provide an old canvas with a new facade, new audiences will come to it, but the distribution of the money will not really change.
Spotify has two problems. It only accepts artists who are represent by a label or something similar. An old vehicle (the record company) is ne to gain access to a new distribution (streaming audio).
The second structural problem with
Spotify is that its shareholders also include the old music publishers, such as Sony BMG Music . Universal Music, latvia phone number list Warner and Marlin. EMI was also among them. So what happens: a lot of money is rais at the front end (an estimate is that there are seven million paying users) and then the old bow does its work: far too little money ends up where it should end up, with the musicians and composers. It’s the same old story. A new model with old structures is a false solution.Last week MTV
Towards a higher reach and more engagement
There is nothing more annoying than, after days of brainstorming, writing, filming and iting, discovering that the viral for your brand has china numbers few hits and is shar by almost no one. That chance is a lot smaller with Instagram and Vine! Of course, a good idea and at least equally good execution remain important, but research shows that brand Vine videos, for example, are shar four times as much as other videos. The strong integration with, for example . Facebook and Twitter ensures that “you can have an opinion about the site, videos can be shar more easily and reach a large audience in no time. A unique opportunity to address your target group in moving images.