Shopkeepers do their utmost to get new customers, but it is often much more effective to get to know your existing customers first. Know who they are and find out what their needs are. For a baker selling a birthday cake, it is a small effort to ask who is celebrating and to congratulate the customer. I have never experienced that. If the baker latvia phone number list remembers that, he can ask each year in the coming period whether he should make a special cake again. The customer will be surprised. This customer becomes a ‘fan’ of this bakery and therefore an ‘ambassador’. Word of mouth advertising is still the strongest form of advertising there is.
Of course it is almost impossible to
remember everything. So now comes the digital tools. A good CRM system works wonders. Many retailers (especially chains) already china numbers work with digital newsletters. For this, the customer has to fill in some data. Often, the only thing they do with it is send out a standard newsletter with a pre-announcement of the sale. That’s it .
What a missed opportunity! A newsletter that is personal and meets the needs of a customer will be read much better. For example, a car dealer should not place offers for new models in a newsletter if it is sent to someone who bought a new car last month. This should not happen again for another five years.
Jack & Jones
Jack & Jones sends everyone the same newsletter.
Tip 2: Build a community
By building a community , you as an entrepreneur can stay in constant contact with your (potential) customers. A very ing employees worldwide into contact popular place to build a community is Facebook . Many retailers already have a Facebook business page. Although, business page. Far too often I see it happen that entrepreneurs have simply set up a private page as a business page. If not every status update is set to public by default, the (potential) customers will first have to become friends in order to be able to see the message.