» Determine your target audience

Determine your target audience

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Other examples of well-thought-out internal activation projects are Vodafone Way Café , Arena by ABN AMRO and KLM. Each of these initiatives has a ‘hallelujah’ story (to put it irreverently) that can be found online. Real figures of interaction, participation, involvement or other positive effects for the organization, in short the added value, are unfortunately hardly shared. Maybe

I they don’t exist?

Anyway. The numbers may not be forthcoming, but the fact remains that organizations are increasingly  latvia phone number list  beginning to recognize that there is a lot that can be optimized internally. Especially if you want to get more out of your social media approach. From all the known examples and personal experience in the field, a number of essential steps can be identified when it comes to developing internal communities.

Dare to choose and start small. Who are the pioneers in the organization? Which colleagues are already actively connected to each other via social media? Who seeks each other out? Who has already indicated that they want to know more about colleagues? The answer to these questions should reveal a small active and enthusiastic target group that is a good place to start. Build the network together with these people so that you immediately build support and trust with other employees.

Let it grow slowly

A network of involved people grows best when it happens organically. Therefore, let enthusiastic europe email members recruit new members themselves. They will automatically invite people with the same attitude and approach, which will strengthen the network feeling and therefore also the invol unlimited sales  vement and interactivity. It has been proven several times that networks grow faster and better when this happens ‘ bottom up ‘.

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