In previous editions of eFashion, the topic of branding versus conversion has been discussed. Pieter Jongerius clearly stated during the session, in collaboration with The Sting, that e-commerce is a conversion field. Branding is not opposed to conversion and you do not have to focus on either one. If a customer has decided to make a purchase, then this customer has also had a clear feeling or experience during this purchasing process.
The new website of
The Sting is clearly created from the feeling and brand experience that you also have in the physical stores of The latvia phone number list Sting. To translate this feeling from offline to online is often difficult. This process has taken months at The Sting since the pitch in 2011, since February this year their site has been live. This was preceded by a long process of testing and research. But also since the website went live, continuous testing has been done in cycles of 7 weeks.
Based on the first data
Willem Wijnen indicates that visitors like to see sets. How can you wear and combine the clothes? According to Willem, clean email these sets increase the conversion and especially the purchase amount. What stands out on the website of The Sting is that a lot of contrast is used, a lot of play is done with light both in the (mood) images and product photography. In this way, they translate the feeling of the store to the webshop well.
In short, all fashion brands, retailers and pure players; tell your story! Be authentic and inspiring if shops in the city centre would make but stay consistent. And pay attention: “Don’t be boring!” (according to Kristofer from Converse).